Blockchain and AI Unite to Combat Fake Reviews with 99% Accuracy

20.04.2025 47 times read 0 Comments Read out

Sentiment Analysis and Blockchain: A New Approach to Detecting Fake Web Recommendations

A recent study published in Nature explores the integration of sentiment analysis and blockchain technology to combat the growing issue of fake web recommendations. The research, led by Jitendra Kumar Samriya and colleagues, introduces a federated learning model that prioritizes privacy while detecting and analyzing fake online reviews. The study highlights the dangers of fake news and reviews, which can manipulate consumer behavior and erode public trust.

The proposed system employs a generative convolutional Bernoulli Bayes neural network for feature extraction and classification. By leveraging blockchain technology, the model ensures enhanced privacy and security. The research utilized datasets from platforms like Amazon, TripAdvisor, and ISOT Fake News, achieving remarkable results. The model demonstrated an accuracy of 99%, precision of 94%, recall of 94%, and an F-measure of 96% on the TripAdvisor dataset.

Dataset Accuracy Precision Recall F-Measure
ISOT Fake News 95% 82% 82% 85%
Amazon 97% 88% 87.5% 87%
TripAdvisor 99% 94% 94% 96%
"The integration of blockchain with federated learning offers a transparent and secure framework for data analysis, significantly reducing the risk of unauthorized access," the authors noted.

The study also delves into the challenges of fake news detection, emphasizing the interdisciplinary nature of the problem. Current natural language processing (NLP) models often struggle with the nuances of language, such as sarcasm and irony, making automated detection a complex task. The proposed model addresses these challenges by combining advanced neural networks with blockchain's decentralized architecture.

Key Findings

  • The model achieved state-of-the-art performance metrics, including 99% accuracy on the TripAdvisor dataset.
  • Blockchain technology enhanced privacy and accountability in the federated learning framework.
  • Sentiment analysis was effectively used to classify fake and genuine reviews.

Challenges and Limitations

Despite its success, the model faces several limitations. The computational demands of blockchain-based solutions can hinder scalability, and the subjective nature of sentiment analysis may lead to errors. Additionally, the model struggles with identifying the root causes of misinformation, such as propaganda or manipulative content.

Conclusion

This groundbreaking research demonstrates the potential of combining sentiment analysis with blockchain technology to tackle fake web recommendations. While challenges remain, the study provides a robust foundation for future advancements in fake news detection systems. The authors aim to simplify the model, reduce resource requirements, and address scalability issues in future iterations.

Source: Nature, "Sentimental analysis based federated learning privacy detection in fake web recommendations using blockchain model," published April 19, 2025.

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